Marketing Director

Description

Do you love the idea of marketing for a company obsessed with building joy?

We have built our culture around Joy and the Joy Formula, and we want that message of Joy to penetrate all levels of what we do.

The successful candidate will be a digital marketing expert and self-starter who thrives in a collaborative, cross-functional environment. They will bring deep experience in building brand awareness through digital channels and be a thought leader capable of developing and executing scalable, data-driven strategies that deliver measurable results.

Location(s)

  • Denver, Colorado
  • Naperville, Illinois
  • St. Louis Park, Minnesota

Job Details

  • Build, refine and execute a digital-first marketing strategy, ensuring brand consistency across website, email campaigns, social media, SEO, and paid media channels. 
  • Develop and execute a high-level, digitally integrated marketing strategy that drives online visibility, supports lead generation and sales, and optimizes the marketing funnel from awareness to conversion using data and automation tools. 
  • Leverage website analytics and A/B testing to continuously improve conversion rates and user experience. 
  • Oversee social media strategy, ensuring engaging, consistent, and high-quality content. 
  • Implement marketing automation tools (HubSpot, Marketo, Pardot, etc.) to improve campaign efficiency. 
  • Define what is FBC Remodel’s current brand and how it should be refined for the future. 
  • Create and manage annual marketing budget and allocate resources to meet objectives. 
  • Collect, evaluate, report, and illustrate national marketing efforts and ROI. 
  • Perform market research and competitive intelligence gathering to identify trends and opportunities. 
  • Hire and/or manage agency partners to assist in strategy and execution of marketing plan. 
  • Develop and coordinate consistent marketing and branding including customer-facing presentations, collateral, digital media, website pages, and communication templates . 
  • Coordinate with the Market Leaders to develop marketing projects and initiatives for all three FBC Remodel markets (Denver, Minneapolis, Chicago) like local homeshows. 
  • Hybrid role with 3-4 days in office. Travel to out-of-state locations approximately once a month.
  • Assist the Market Leaders with events (home shows, home & remodeling association events, networking opportunities) as needed for the purpose of generating leads and strengthening partner relationships. 

Requirements

  • A Bachelor’s degree in marketing, advertising, or related field.     
  • Minimum of 5 years in marketing, with at least 3 years in a leadership or management role and a strong foundation in digital marketing strategy, execution, and analytics. 
  • Proven experience in digital marketing leadership, including campaign development across paid media (Google Ads, Facebook Ads, programmatic), SEO, email, and organic search, ideally within B2C sectors such as construction, design-build, or home improvement. 
  • Demonstrated ability to build and execute full-funnel marketing strategies—from brand awareness to conversion—leveraging data-driven insights, A/B testing, and conversion rate optimization (CRO). 
  • At least 2 years of brand management experience developing and maintaining a consistent brand voice and visual identity across digital and offline channels. 
  • Hands-on experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce, ActiveCampaign, Pardot), including lead reporting, segmentation, and campaign tracking. 
  • Advanced proficiency with digital marketing and design tools such as Google Analytics, Adobe Suite, Canva, Photoshop, InDesign, and data visualization or attribution modeling platforms. 
  • Strong understanding of website UX, user journey optimization, and digital content performance. 
  • Excellent communication and project management skills with a collaborative approach to cross-functional teamwork and stakeholder alignment. 
  • Prior experience working with or managing contractors focused on digital advertising, lead generation, and campaign execution is preferred. 
  • Travel to out-of-state locations approximately once a month.  

Benefits

  • Medical (up-to full coverage)
  • Vision
  • Dental
  • Retirement
  • Company Bonus
  • Additional Education Assistance
  • PTO

About FBC Remodel

We exist to build joy for as many people as possible. We do that through creating beautiful spaces but more importantly we do it through our team members finding joy in their work and lives.  We believe you work too many hours to not love it.  

Our central passion is to help people discover “The Joy Formula.” That is, Success plus Wellbeing to the power of Purpose equals Joy. 

We are the exclusive multi-state design & build residential remodeling firm. Having done business for 25 years we have been awarded the Chrysalis Award, HGTV Faces of Design Award, Best and Brightest Companies in America (’19,’20,’21). We’ve been featured in 153 Best Company Cultures in America Entrepreneur Magazine, and Outside Magazine’s Best Places to Work. 

Interested? Send your resume & coverletter to Julian Janik via email:  jjanik@fbcremodel.com